Chanel just opened the world's most Instagram-friendly pop-up store in LA called Beauty House to celebrate the launch of the new user-generated Instagram page @WeLoveCoco. Inside the house on Sunset Blvd. is every Insta-lovers dreamworld full of Chanel makeup and quirky Boomerang opportunities.
Courtesy of Chanel
Guests can walk from room to room, pausing to play with virtual makeup or to try on the brand's Rouge Coco lip glosses. There are interactive elements like a swing made from Chanel's iconic chains and a bathtub filled to the brim with pearls.
Related Story
Inside the house's dining room, you can pick your favorite shade of lipstick—take it outside to the Chanel-branded cabanas to have it expertly applied—then take a selfie which instantly pops-up on a lipstick wall. From wall-to-wall, the Beauty House is an immersive experience that begs to be snapped and shared.
Getty Images
As expected, the opening party last night saw tons of celebrities make their way through the Beauty House, like Kristen Stewart, Tessa Thompson, Ava Phillippe, and Kiernan Shipka.
The pop-up store is open from 11 a.m. through 7 p.m. through March 4th in Los Angeles, and you'll have to reserve a time to get inside. Head over to chanelbeautyhouse.eventbrite.com to claim your spot.
Chanel Beauty House, 9169 Sunset Boulevard, West Hollywood, California 90069
ncG1vNJzZmivp6x7qa3RqZyrq5KWx6Kt0WeaqKVfl7KiwdOyZqaZm5rCsXvAanBpbGVsgXp7wqGYp52cYq%2BmrdStsGagn6rApns%3D